Like video calls, many new options have solely been proposed and haven’t but launched on X, or are in beta with sure customers. New additions to the platform since Elon Musk took over Twitter final yr embody creator subscriptions, posts that may be as much as 25,000 characters, a Substack-like Articles device, and the power to add long-form movies. Video appears to be a precedence for the corporate, because it’s gone out of its method to deliver consideration to those new options particularly. After being fired from Fox Information, political pundit Tucker Carlson launched a brand new authentic present on Twitter, and Apple lately promoted its new sci-fi collection “Silo” by importing the whole pilot to the location.
On-line monetary instruments appear to be simply as vital to Twitter’s transformation into X, if no more so. Not too long ago, the corporate began in search of collaborators to develop a stock-trading hub, much like Robinhood, inside the app. It additionally plans to develop into a digital pockets or on-line banking service, much like superapp WeChat, the place folks will be capable to use X to ship and obtain funds, both to content material creators on the location or exterior third events.
On-line funds had been particularly talked about in the identical interview as video calls, and each appear to be large elements of the corporate’s future plans. “When Elon introduced me becoming a member of the corporate … I used to be becoming a member of him to assist him transition Twitter to X, that the whole lot app,” Yaccarino said. The immediacy of video calls can play into X’s model because it establishes its new identification. Yaccarino added, “‘In actual time’ is what’s most vital concerning the vibrancy of X and the way folks work together with it. And now it is multi functional seamless interface.”