Based on a trademark submitting submitted earlier than the USA Patent and Trademark Workplace (USPTO), Meta’s “X” design is a stylized spinoff that consists of two arrows — one in blue and the opposite in white — going through one another to create the letter X. Twitter’s model is a pair of parallel traces diagonally crossing a single line to create the “X” silhouette. It is tough to confuse the 2, as even the background colours are dissimilar.
But it surely’s the kind of companies that the brand is meant to cowl that would open the floodgates to a authorized battle. Meta’s patent submitting notes that the brand may very well be used for companies like “sport content material, digital media, pictures, music, audio, video, motion pictures and animations.” Whereas that will sound like an overarching protection for lots of merchandise, it is the following sections that would develop into the purpose of rivalry.
Meta declares that “X” may be used for “on-line social networking companies; on-line social networking companies, particularly, facilitating social introductions or interactions amongst people; social networking companies” — or, in easy phrases, your typical social media platform, like X, Threads, Instagram, and TikTok. Furthermore, the trademark’s standing is listed as “Lively,” which suggests Meta can deploy it for its personal merchandise at any time when it wishes. Meta, nevertheless, does not maintain the rights to the letter X in and of itself.