Textual content posts are simply one other type of content material on a platform that has gained notoriety for making content material go viral shortly. And to honor that custom, TikTok will enable textual content posts to make use of the identical type of outreach instruments that you’d get with movies.
For instance, like quick video posts, textual content posts will enable customers to tag sure accounts and use hashtags to additional bolster their attain. Customers can even allow Duet creation for his or her textual content posts, simply as they will specify it for movies posted on TikTok.
Equally, customers may also have management over whether or not feedback needs to be allowed. There may also be a draft perform in place that lets customers save their textual content posts mid-way and add them later at their comfort. What’s unclear at this second is whether or not TikTok will shove the identical type of algorithmic love on textual content posts because it does on high-effort content material like movies.
The technique, nonetheless, is fairly clear. Not like Meta, which capitalized on Instagram’s two-billion-strong viewers to serve its Twitter clone Threads, TikTok is taking a reasonably low-effort route by providing a Twitter expertise proper within the core app. It would play in TikTok’s favor, as customers would discover it way more handy to share textual content posts as an alternative of putting in one other app.