Nothing is already using excessive on the success of its comparatively slim product portfolio. Earlier this 12 months, the corporate lastly made its extremely anticipated debut within the U.S. market with the Nothing Telephone (2). It is the primary Nothing product that will get as near the highest echelons of the Android smartphone expertise after sticking to the mid-range components with the Telephone (1). Except for telephones, Nothing at present sells two wi-fi earbuds, the Ear (2) and the Ear Sticks, each of which stand out courtesy of their signature clear design and supply premium audio-centric options like Energetic Noise Cancellation (ANC) beginning at $149.
As alluring as that sound, that asking value is aggressive within the Western markets solely, and that too, not overwhelmingly. However in Asian markets, Nothing competes with native manufacturers that provide comparable perks for half the asking value of Nothing’s present slate of audio wearables. That stated, it appears CMF by Nothing needs to bridge that value gulf to a sure extent, whereas additionally sticking near its greatest power — a standout design. It will be fascinating to see what compromises the sub-brand makes to remain aggressive within the smartwatch and audio wearable phase.