Like A Rock: The Historical past Behind One Of Chevy Truck's Unforgettable Advert Campaigns With Bob Seger

In 1988, Basic Motors had simply come out with its GMT-400 truck platform. It has a manufacturing run of 14 years. However much more than 30 years later, the platform continues to be remembered fondly amongst GM followers because the vehicles from Chevy and GMC had been extremely dependable, with easy-to-find components. In its early days, Chevy needed to provide potential prospects the sensation that these vehicles had been reliable and primarily worthy of a day by day commute or a grueling day’s work on the farm or at a troublesome job web site.

In 1990, an commercial government named Donald Gould, who was contracted to plug Basic Motors vehicles, got here throughout the titular Bob Seger track everyone seems to be now aware of, and he could not get it out of his head. The phrase “Like a Rock” was precisely the type of image GM needed to color with this specific line of vehicles. Seger, nonetheless, was initially hesitant to do ads for Chevy and rejected the provide.

After chatting with a plant employee for GM, Seger had a change of coronary heart as he was reminded of his personal time working for the automotive firm. He relented and “Like a Rock” turned the official anthem of Chevy vehicles from 1991 to 2014.