A number of TikTok customers posted a notification that they acquired from the app on Twitter, saying the top of TikTok Now in no unsure phrases.
“We’re updating the TikTok expertise and discontinuing TikTok Now,” the notification reads, including directions for customers who need to examine their previous TikTok Now posts. “We encourage you to proceed sharing your creativity on TikTok by means of charming movies, photographs, and tales. Thanks for being a part of our neighborhood!”
TikTok Now’s being discontinued. pic.twitter.com/EtyWa6PHNz
— Jonah Manzano (@jonah_manzano) June 27, 2023
TikTok has not made any public statements on the reasoning for the discontinuation of TikTok Now, however based mostly on the statistics of BeReal customers, it is attainable that the novelty of the idea has merely run its course. In line with a New York Instances report launched in April, BeReal noticed a 63% drop in its consumer base from October 2022 to March 2023, dropping from 15 million to roughly 6 million as of April 2023.
The app has additionally seen usually much less phrase of mouth on platforms like Twitter since its preliminary explosive launch. BeReal, for its half, claimed these statistics to be inaccurate and that it has over 20 million energetic customers, although it didn’t present any official statistics of its personal to substantiate this declare.
As for TikTok, it is enterprise as normal. On the time of writing, the corporate’s help web page for TikTok Now has not been up to date to mirror the function’s discontinuation, however reasonably is giving again a 404 error as a substitute of an official discover of discontinuation.