How Dodge Got here Up With The Title And Emblem Behind The Hellcat

The snarling cat emblem wasn’t initially Dodge’s plan for the automobile; on the first press occasion, it merely had the phrase “Supercharged” the place the emblem would later find yourself. However when it was first introduced, Dodge tried a unique technique through the use of the facility of social media to gauge folks’s reactions to the title. After correctly weighing folks’s pleasure, it was determined on the final minute to brainstorm large cat-inspired logos. It ended up being a terrific instance of utilizing social media to energy the inventive course of.

A few of the earlier sketches of the emblem had the cat going through towards you, evilly grinning, and so they even had one other one which had a cat with an arched again, seemingly able to assault. Evidently, the ultimate product gained out and the straightforward profile of a snarling large cat going through towards the highway was the very best search for their newest muscle automobile fashions.