Elon Musk's Massive Twitter Rebranding Plan Is Already Underway

Musk has been dropping clues about an X app for some time and has hinted that as a substitute of making one from scratch, Twitter would function a ready-made platform to morph into one. “Shopping for Twitter is an accelerant to creating X, the all the pieces app,” Musk wrote in a tweet in October 2022. Hypothesis is rife that Musk desires to create one thing alongside the traces of China’s WeChat, a communication app that blends all the pieces from social connections and cell funds to ride-hailing and gaming.

Twitter already has some components of that “all the pieces” strategy in place. The app is already cashing in on the attraction of blogs and newsletters with a brand new function that lets paid customers publish long-form articles, full with in-line photos. To be able to enhance Twitter’s content material attraction, the corporate has began paying creators a lower of its advert income. Options like paywalled movies, impressed by platforms like OnlyFans, are additionally mentioned to be within the pipeline to convey extra creators to the web site. Just lately, Twitter additionally elevated the period restrict for video uploads, permitting some customers to put up full-length movies on the platform.

However please do not be tremendous cringe like LinkedIn

Ugh … I can barely even sort the phrase

— Elon Musk (@elonmusk) July 23, 2023

Musk hasn’t talked a lot concerning the peer-to-peer funds facility on Twitter, however options like subscriptions and tipping are already there. Curiously, Musk additionally desires to grab some thunder from LinkedIn by turning Twitter right into a job posting platform however has suggested customers to maintain issues much less boring.