A significant criticism many consumers have with Amazon is that it usually hosts pretend critiques. Tons of optimistic pretend critiques can increase a product within the algorithm, placing it on extra pages, thus incomes the vendor extra dough. To fight this, Amazon has filed lawsuits in opposition to pretend evaluation sources to filter out pretend content material. Now, the corporate is aware of extra have to be performed to treatment the problem.
AI-generated evaluation highlights could possibly be the reply to this downside. Amazon notes that its highlights will solely think about trusted customers who’ve had their purchases verified. This and the machine studying modules that decide if a rater’s account is pretend might assist expose customers to extra real critiques.
This new characteristic is one other instance of Amazon going all-in on AI. The corporate hasn’t made its AI plans a secret both, as CEO Andy Jassy is even on document stating that “[AI] goes to be on the coronary heart of what we do.”
Just a few months in the past, Amazon hinted that it was engaged on a generative AI characteristic to enhance search performance. Thus, all indicators level towards AI-generated critiques being the primary of many AI-powered options coming to the world’s greatest on-line retailer.