Ford is slicing the value of the F-150 Lightning, its all-electric pickup, with some trims seeing reductions of just about $10,000 from their sticker value. The information brings the F-150 Lighting again nearer to its value at launch, with the most affordable model of the truck — the Professional trim — now $49,995 plus $1,995 vacation spot.
That is a $9,979 discount from the present value, which Ford credit upcoming manufacturing and price enhancements at its soon-to-reopen Rouge Electrical Automobile Heart in Michigan for unlocking. That facility is at present closed, because the automaker completes various upgrades, however is anticipated to renew manufacturing in fall 2023. As soon as full, the plant needs to be able to producing 150,000 F-150 Lightning vehicles annually, triple the prior price.
Nonetheless, even with the lower, the 2023 F-150 Lightning Professional stays round $10,000 costlier than it was when the EV pickup first launched. Again in 2021, Ford stunned many with its aggressive pricing for the electrical truck, with the Professional trim beginning at slightly below $40,000 earlier than vacation spot and choices.
Lightning demand shortly outstripped provide
Reservations have been swiftly secured by would-be Lightning house owners, with demand far outstripping Ford’s manufacturing capability. That, plus the growing value of supplies and different constraints associated to the worldwide pandemic, left many going through prolonged wait intervals earlier than they may order. Within the meantime, Ford’s costs shifted upwards. The automaker insisted that the will increase hadn’t made a dint in general gross sales, although given it could not truly fulfill all curiosity, it is unclear how many individuals who’d supposed to purchase a Lightning determined to carry off as a substitute.
In March of this 12 months, citing battery prices amongst different components, Ford introduced that the F-150 Lightning Professional would begin at slightly below $60,000. Its most lavish Platinum trim broke the six-figure barrier, when obligatory vacation spot was included. Whereas these with a confirmed order can be unaffected by the change, unsurprisingly, Ford confronted disappointment and criticism for what many potential house owners and reservation holders noticed as a bait-and-switch.
Practically $10,000 value cuts on some trims
Now, the order books for the 2023 F-150 Lightning are reopening, with new pricing throughout the board. The XLT will now begin at $54,995 (plus vacation spot), down $9,479 from the earlier value. An XLT Prolonged Vary is down $8,879, to $69,995 (plus vacation spot).
The 2023 F-150 Lightning Lariat additionally now begins at $69,995 (plus vacation spot), or $77,495 for the Lariat Prolonged Vary. They’re reductions of $6,979 and $8,479, respectively. Lastly, the 2023 F-150 Lightning Platinum Prolonged Vary will get a $6,079 value lower, bringing it to $91,995 (plus vacation spot).
Do not head all the way down to your nearest Ford seller anticipating to search out these reduced-price Lightning vehicles on the lot, nevertheless. Ford is as a substitute constructing to order, although anyone placing in an order on an XLT, Lariat, or Platinum trim model of the EV can get a $1,000 bonus in the event that they achieve this between July 6 and July 31. Variations of the electrical pickup below $80,000 as-configured may even be eligible for as much as $7,500 in U.S. federal EV incentives. Ford tells SlashGear that prospects who order a truck as we speak can count on supply in October 2023.